Kiss Off

Imagine my horror, yesterday afternoon, when my favorite radio station appeared to have flipped formats while I was listening to it.

Imagine how lousy it felt to wake up not to music I actually enjoy but to a studio full of syndicated idiots laughing at their own not-particularly-funny jokes.

Imagine the contempt in which Kansas City must hold for whichever moron decided what this market really needs is yet another "Hot Contemporary" station with a bunch of syndicated programs. Who decided what KC really wants is another Mix 93.3 or KUDL 98.1 or Star 102.1 or Lazer 105.9 or K-Jo 105-5 or Majic 107.7, only without any local flavor? And doesn't Entercom own several of those already?

Wait, I see, the new 99.7 KISS-FM will offer Kansas City "a blend of starpower, celebrity access, pop culture and today's hit music." Or should we be impressed that it is aimed at women?

Bringing John Cook from Philly to be program director for this and the country station? Hey, being a PD cannot be that hard, right? Plus, at least he knows a market, right? I'm sure he has a chart that will help him.

I was going to ask Entercom to bring the Boulevard back, but, frankly, I don't care enough. And, by the time Entercom realizes it made a mistake, I'll have found something else, and won't want to bother changing my pre-sets back.